Professional services firms may have all of the pieces of the puzzle, but if they are not in the right place, they are ineffective at best. For Experts and Consultants, sometimes websites rich in content and social media connections are simply not enough to build reputations and establish a market presence. This post is dedicated to professionals with all of the pieces but no real results to finish the puzzle.
The fact is that expert witnesses and consultants may have a wealth of knowledge to share, but it won’t do much good if it can’t be heard above all of the social media noise out there. Increasing visibility and driving growth depends, more than anything else, on having a platform to promote your expertise. This platform must be uniquely positioned to enable the higher knowledge that experts and consultants possess to reach those to whom it can benefit most.
Fortunately, there is a solution. Experts.com is an established marketing platform specifically designed to assist professionals in building their reputation and getting results. Experts.com specializes in increasing visibility and exposure, which are paramount to survival in today’s ultra-competitive marketplace. Expert witnesses and consultants are encouraged to become members at Experts.com and market their services and expertise to thousands of users worldwide. The potential viewers are considerable, including attorneys, judges, businesses, insurance companies, the media, etc. Through Biographical Profiles, Members are encouraged to promote publications (articles, case studies, books, and more), place unlimited links to specialized website pages, and incorporate social media, thereby providing exposure to Experts.com’s followers on sites such as Facebook, Twitter, and LinkedIn.
To better target a professional’s market, Experts.com allows its Members to highlight separate profiles under the Expert Consultant Directory and /or the Expert Witness Directory, as not all Consultants act as Expert Witnesses. Furthermore, the performance statistics for each profile, which can be viewed in real time 24/7, are tracked separately so that Members can see which profile is getting more exposure. Again, Experts.com’s goal in introducing these features is not just to increase their Members’ visibility and exposure but to do so in an effective, efficient, and economical manner.