Tag: expert witness marketing

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Social Media Marketing World 2016 – Lessons Learned for Expert Witnesses

SMMW16Held at the San Diego, California Convention Center on April 17, 18 and 19, 2016, the Social Media Marketing World 2016 (SMMW16) was well-received with over 3,000 participants from around the world. Networking was the name of the game, with recognized brands from Airbus, Allergan, and Amazon to Verizon, Walmart, and World Vision. Platform representatives from Facebook, Google, LinkedIn, Twitter, and many others were front and center imparting valuable social media marketing tactics.

There were a couple of major takeaways from this year’s event. Several things you need to know in order to better promote your expert witness services:

  • You Need To Be On Social Media:

If you are not yet active on social media you are losing precious brand awareness, engagement, and community building opportunities. At a time when consumers and clients are more informed than ever before, you need to have a social presence so your customers can “know, like, and trust you.” Attorneys cannot get to know the real, authentic version of you if you are absent from these platforms.

It is not necessary to be present on every available social media platform. Having a strategy is important. If you are looking to target attorneys, it is important to know how to find them and how to get their attention. We have services to assist you in building your presence on the correct social platforms.The priority is building relationships within your community. If you are regularly creating content and posting it to social media platforms without a community, you may find your content is not being read, watched, shared, or cared about. If you build those relationships and others care about you individually, they will share your content. It was great to see several of those in our live-streaming community in attendance at the #SMMW16, including:

  • Build An Online Community

A community on social media is not terribly different than an offline community. There are leaders, managers, and community members. Usually there is an interconnecting of these individuals for some shared purpose (or shared interest). For example, Experts.com is active in the live video / live-streaming community. There are many active Members in this community and the one thing we all have in common is we participate in creating live video. Although our businesses may be different, we still support others in the live streaming community by sharing their content.

Mitch-and-Jeff

Mitch Jackson, Esq. and Jeff Weinstein, Esq.

The priority is building relationships within your community. If you are regularly creating content and posting it to social media platforms without a community, you may find your content is not being read, watched, shared, or cared about. If you build those relationships and others care about you individually, they will share your content.

Nick and Jeff Weinstein

Ivan Raiklin, Esq. and Nick Rishwain

It was great to see several of those in our live-streaming community in attendance at the #SMMW16. Just a few with whom we were able to spend significant time include:

  • Live Video is the Future of Marketing

Here are just a few facts that were shared by Mike Stelzner, CEO of the Social Media Examiner (host of the conference).

  • 73% of marketers use video in 2016
  • Only 14% of marketers are using Live Video
  • In May of 2015, there were 2 billion videos viewed daily
  • In February of 2016, there were 8 billion videos viewed daily

The following platforms have bet big on live video (a.k.a. live streaming, social video): Facebook, Twitter, YouTube, Snapchat, Blab. Each of these companies has a major live-stream component or is entirely live video as a product/tool. Facebook now gives priority to video content in its news feed. Other content will fall below live video in your news feed.

Live video allows you to increase the” know, like, and trust” factor better than anything else, according to social selling strategist, Kim Garst.

Our friend, Mitch Jackson, Esq., has said he wants to “see and hear the expert” before hiring him or her as an expert witness. Seeing and hearing an expert witness provides endless value to attorneys as they get an idea of how you sound and perform. Live video allows you to do this authentically.

As live video is the future of marketing, we highly recommend getting comfortable with live streaming sooner rather than later. Join Us to become a pioneer in the live video community. Improve your visibility, professionalism, and authenticity with live video marketing. If you do not know how to begin, reach out to us at info@experts.com.

Nick Rishwain, JD.
Vice President of Client Relations, Experts.com.

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Expert Witness Marketing – The Importance of Publications

Marketing in the Expert Witness arena should not be a stagnant process. In such a competitive market, there must be more than a simple description of services. When relevant information is provided to potential clients, the chances of being retained are much higher.

The goal in any marketing strategy is exposure to the widest number of viewers. For Expert Witnesses and Consultants, publications are an extremely effective tool to help cast a wide net. Member Articles and Case Scenarios posted on Experts.com receive phenomenal exposure on search engines like Google, Yahoo, and Bing.

Informative topics with Search Engine Optimized titles can garner excellent exposure simply because there is a need for such knowledge. For instance, Member Peter Wade, who worked with the United States Postal Service for over 30 years, many of those in administrative and supervisory positions, posted an article entitled, “Certified Mail Versus Certificate of Mailing: What’s the Difference?This article has been viewed 18,013 times to date (See View Charts). Based on the numbers, there is a definite need for the dissemination of this knowledge

Experts.com Article View Source Chart

Experts.com Article View Source Chart

Experts.com Article Frequency Chart

Experts.com Article Frequency Chart

Case Studies and Case Scenarios are also an excellent alternative to writing something academic and time consuming. Case Studies allow attorneys to read fact patterns that may be similar to cases on which they are working. It also provides a sample of analytical and report writing abilities. Party names and other identifying information can be altered for confidentiality purposes. The format is a simple checklist with which attorneys are familiar:

  • Explain the facts of the case (the represented parties; how the case arose; allegations, etc.)
  • Explain the technical issues of the case
  • Give an analysis / opinion
  • Explain how the case concluded

For those involved in promoting their Expert Witness or Consulting services, publications serve as the “squeaky wheel.” The more squeak, the more oil. The numbers reflect that professional interaction with the targeted market and business community can favorably affect the amount of exposure received and, more importantly, the bottom line.

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Sports Neurology Expert Witnesses and Concussions

Concussions have been front and center in the news for the last few years. According to the Mayo Clinic, a concussion is “a traumatic brain injury that alters the way the brain functions. Effects are usually temporary but can include headaches and problems with concentration, memory, balance and coordination. ” Technological advances in Sports Neurology have doctors concerned that such a broad definition does the public a great and very harmful disservice.

photo courtesy of premierelife.ca

Photo Courtesy of Premierelife.ca

In his article, “Plain Talk On Concussions,” Sports Neurologist, Dr. Vernon Williams, explains that the public’s understanding of concussions has been oversimplified for many years.  There are many factors to take into consideration when evaluating a patient. They can include previous brain injury, age, and even gender. Dr. Williams explains that,

“You can’t see a concussion on x-ray, CAT scan, or most MRI’s. But the lack of abnormality on those tests does not mean the brain hasn’t been injured. The injury occurs on a cellular level. When special methods are used, there is evidence of change in how the brain is working that last for days to weeks (evidence of persistent brain dysfunction) even when the injured athlete feels that they are back to 100% and the physical examination is normal.”

Players who engage in high contact sports like football  have a high risk for concussion. The problem has become so pervasive that parents and players have pressured the  NFL and the NCAA to tighten safety standards.  Innovations in helmet safety have come too late for many players. When NFL Hall of Famer, Mike Webster, was diagnosed with a progressive degenerative disease of the brain known as CTE, fellow retirees took note. Before his death, Webster suffered from amnesia, dementia, depression, and chronic pain, all symptoms of CTE.

Since then, approximately 5,000 retired players have filed suit against the NFL alleging the entity hid the dangers of concussions. Among the plaintiffs in these lawsuits are Art Monk, Tony Dorsett, Jim McMahon, Jamal Anderson, and Ray Easterling. Considering how high profile these cases have become, it is no wonder that brain injury has become a growing concern in Sports Medicine litigation.

Concussion litigation in the NFL, sports clubs, and even in school yards across the country have garnered so much attention that George Washington University’s law school has developed a course devoted solely to the legal implications of traumatic brain injuries.  Michael Kaplen, who teaches the course, is a plaintiffs’ lawyer who has worked on cases involving traumatic brain injuries for more than two decades. Kaplen believes the NFL became responsible for the safety of its players when it began studying the cause and effect of concussions over twenty years ago. (See article in The NewYorkTimes.com).

Public safety is the common thread for sports neurologists like Dr. Vernon Williams and litigators like Michael Kaplen.  With advances in medical technology, doctors have learned that the basic warning signs of a concussion which have prevailed for so many years are no longer sufficient. In light of this progress, making the NFL and other organizations accountable for the well-being of its players may be the catalyst to improved neurological health not only for athletes, but for everyone who has suffered traumatic brain injury.

______________________________________________________________________________

*Vernon B. Williams, MD specializes in Sports Concussions, Sports Neurology, and Pain Medicine. Dr. Williams is the Founding Director, Center for Sports Neurology and Pain Medicine at the Kerlan-Jobe Orthopedic Clinic in Los Angeles, CA. His clients include the Los Angeles Lakers, Los Angeles Dodgers, Los Angeles Kings, Los Angeles Sparks, among many others.  Dr. Williams’ Profiles on Experts.com.

 

 

 

 

ConsultantsExpert WitnessLitigationMarketingTestimony

Watermarking Your Curriculum Vitae

As disconcerting as it may be, unscrupulous activity does exist in the legal industry. As a leader in the Expert Witness and Consultant field, Experts.com believes in not only promoting our members’ services, but in protecting them as well. As such, we encourage our Experts and Consultants to Watermark their Curriculum Vitae.Watermark CV

Marking the CV with such statements as “UNOFFICIAL,”  “NOT YET RETAINED,”  “DO NOT SUBMIT,” or “UNAUTHORIZED,”  prevents unconscionable practitioners  from downloading  a CV and submitting it as their “Retained” expert witness, or implying such, without the knowledge and consent of the expert.  The watermark makes it clear to other parties what the status of the relationship is between the attorney and the expert.

The benefit of watermarking a CV is twofold. One, it allows an Expert to promote his services and qualifications and still feel secure that they will not be presented without his express consent and, two, it allows the Expert an opportunity to offer the most current version of his CV. Since the attorney must contact the Expert for an “Un-Watermarked” version, the Expert can then update the CV and bring to the attorney’s attention any new work experience or litigation successes.

For more information, or to become an Experts.com Expert Witness or Consultant, please contact us at support@experts.com.

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CURRICULUM VITAE: TO PUBLISH OR NOT TO PUBLISH

Experts.com Curriculum Vitae PhotoIn the Expert Witness and Consultant industry, the Curriculum Vitae is an essential marketing tool that not only highlights the achievements of an Expert or a Consultant, but can do so in the best possible light. Far more comprehensive than a resume, it usually includes terms of employment, academic credentials, publications, and other significant achievements.

There is an ongoing debate as to whether CVs should be posted for public viewing or whether they should be available only on request. There are two schools of thought on the issue:

  1. Promote, Promote, Promote:  The idea is that the more visible and accessible your qualifications are, the more likely you are to be retained. If an attorney is looking for an Expert Witness and comes across his CV, he may make immediate contact or download it and put it in his files for future use.  The point is that the Expert’s experience is being marketed to those in need of his services.  However, where there is a benefit, there is usually a detriment. In this case, the downside to easy accessibility can be fraudulent use without consent. *
  2. Keep It Close To The Vest:  Like a straight flush, some Experts and Consultants prefer not to “show their cards” until they have had a chance to speak to their prospective client. The idea that more experience can be conveyed in a conversation than from the one-sided viewing of a CV does have merit.  However, it is also possible that, in the interest of time, those searching for expertise prefer to know beforehand that the Expert possesses the necessary qualifications before making contact.

The decision of whether or not to publish a Curriculum Vitae is, of course, a personal one. Across 1,300 Expert Witness categories, you will find that most of our members prefer to publish their CVs . If you have pondered this issue yourself and have any thoughts to share, please take a moment to comment below.

*Please see Experts.com’s next blog post on Watermarking CVs.

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Marketing Platforms for Expert Witnesses and Consultants

Professional services firms may have all of the pieces of the puzzle, but if they are not in the right place, they are ineffective at best. For Experts and Consultants, sometimes websites rich in content and social media connections are simply not enough to build reputations and establish a market presence. This post is dedicated to professionals with all of the pieces but no real results to finish the puzzle. expert witness handshake

The fact is that expert witnesses and consultants may have a wealth of knowledge to share, but it won’t do much good if it can’t be heard above all of the social media noise out there. Increasing visibility and driving growth depends, more than anything else, on having a platform to promote your expertise. This platform must be uniquely positioned to enable the higher knowledge that experts and consultants possess to reach those to whom it can benefit most.

Fortunately, there is a solution. Experts.com is an established marketing platform specifically designed to assist professionals in building their reputation and getting results. Experts.com specializes in increasing visibility and exposure, which are paramount to survival in today’s ultra-competitive marketplace. Expert witnesses and consultants are encouraged to become members at Experts.com and market their services and expertise to thousands of users worldwide. The potential viewers are considerable, including attorneys, judges, businesses, insurance companies, the media, etc. Through Biographical Profiles, Members are encouraged to promote publications (articles, case studies, books, and more), place unlimited links to specialized website pages, and incorporate social media, thereby providing exposure to Experts.com’s followers on sites such as Facebook, Twitter, and LinkedIn.

To better target a professional’s market, Experts.com allows its Members to highlight separate profiles under the Expert Consultant Directory and /or the Expert Witness Directory, as not all Consultants act as Expert Witnesses.  Furthermore, the performance statistics for each profile, which can be viewed in real time 24/7, are tracked separately so that Members can see which profile is getting more exposure. Again, Experts.com’s goal in introducing these features is not just to increase their Members’ visibility and exposure but to do so in an effective, efficient, and economical manner.