Expert Witness Marketing – The Importance of Publications

Marketing in the Expert Witness arena should not be a stagnant process. In such a competitive market, there must be more than a simple description of services. When relevant information is provided to potential clients, the chances of being retained are much higher.

The goal in any marketing strategy is exposure to the widest number of viewers. For Expert Witnesses and Consultants, publications are an extremely effective tool to help cast a wide net. Member Articles and Case Scenarios posted on Experts.com receive phenomenal exposure on search engines like Google, Yahoo, and Bing.

Informative topics with Search Engine Optimized titles can garner excellent exposure simply because there is a need for such knowledge. For instance, Member Peter Wade, who worked with the United States Postal Service for over 30 years, many of those in administrative and supervisory positions, posted an article entitled, “Certified Mail Versus Certificate of Mailing: What’s the Difference?This article has been viewed 18,013 times to date (See View Charts). Based on the numbers, there is a definite need for the dissemination of this knowledge

Experts.com Article View Source Chart

Experts.com Article View Source Chart

Experts.com Article Frequency Chart

Experts.com Article Frequency Chart

Case Studies and Case Scenarios are also an excellent alternative to writing something academic and time consuming. Case Studies allow attorneys to read fact patterns that may be similar to cases on which they are working. It also provides a sample of analytical and report writing abilities. Party names and other identifying information can be altered for confidentiality purposes. The format is a simple checklist with which attorneys are familiar:

  • Explain the facts of the case (the represented parties; how the case arose; allegations, etc.)
  • Explain the technical issues of the case
  • Give an analysis / opinion
  • Explain how the case concluded

For those involved in promoting their Expert Witness or Consulting services, publications serve as the “squeaky wheel.” The more squeak, the more oil. The numbers reflect that professional interaction with the targeted market and business community can favorably affect the amount of exposure received and, more importantly, the bottom line.

Experts.com Launches New Website Platform


Experts.com is proud to announce the launch of its new website platform, with a sophisticated and modern new look and functionality. The changes are specifically intended to increase usability and brand awareness for the benefit of Experts.com Members.

The new website allows Members to market their expertise across multiple platforms, e.g., Expert Witness, Expert Consultant, Expert Answers, Expert Services, Expert Forum and Expert Blog. Members can now customize their Profiles to targeted markets through photos, video testimonials, publications such as articles and books and any other pertinent pages, documents or links of interest. The new site launched August 4, 2011 with the first two platforms for Expert Witnesses and Expert Consultants.

An attorney himself, Experts.com’s President and CEO, Nabil E. Zumout, Esq., strongly believes that the Expert Witness and Expert Consultant search process must be Efficient, Effective and Economical, especially in this troubled economy. “Our Members are at the top of their respective fields. Their expertise may vary in complexity and their services are often equally diverse. The new platform allows each Member to tailor his or her Profile to the intended audience, highlighting the particular expertise or service of interest to that audience and without compromising his or her marketing message.”

On the administrative side, Mr. Zumout states that, “the new platform allows for the consolidated management and tracking of Profiles, Articles, Books, etc., that are linked to each Profile. Finally, upgrading the infrastructure to the latest .NET platform will allow us to add more features, including Member Profile Pages with Unique, SEO friendly URLs. Again, we are simply better facilitating the means of communication between our Experts and those seeking their services.”

Please visit Experts.com to view our new look and functionality! Email support@experts.com with any questions or comments.

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