Lawyernomics is a conference created and hosted by Avvo, a leading digital company helping clients to research, find, and retain lawyers. It is also a platform for attorneys to promote their services and knowledge so they can be found by the right clients at the right time. The Avvo concept is not dissimilar from Experts.com. Avvo serves lawyers and consumers. Experts.com serves lawyers and experts.
Why am I excited? Several reasons:
One, I get to meet a ton of lawyers looking to improve and grow their legal practices. Meeting lawyers and informing them about the service we offer is something I love to do. We always want to build relationships with the lawyers who will be retaining our members in the future.
Two, the conference this year is all about building “connections.” Building connections is a huge part of what I do (connecting lawyers with experts). The “cherry on top” about this years theme, content marketing, is a big piece of the conference according to this post from Avvo: Lawyernomics 2018 aims to help build strong connections – and strong practices. As our readers and members know, I’m a huge proponent of content marketing. I spend a significant amount of my time creating and sharing content (some content by our members and other content for our members). Our customers are regularly made aware of the benefits of creating and publishing content in the form of articles, case studies, video/webinars, live video, and more!
Finally, attending the conference means I get to see and meet some great friends. Some I’ve met before and others I’ve connected with digitally and get to meet in person for the first time. It is always exciting to meet people in person after getting to know them online. Experts.com has built some amazing friendships, collaborations, and business relationships by being active online and creating and sharing valuable content! Content marketing and embracing digital platforms have changed our business; I cannot wait to be there to see others learn how it can change their business as well.
Speakers & Sessions I’m Excited to See:
The conference has a really impressive lineup this year. I’m really looking forward to meeting and learning from many of the speakers.
The Avvo Team:
There will be a lot of speakers from Avvo taking the stage over the two-day conference. I have not met members of Avvo in the past, so I’m most looking forward to speeches by Avvo’s Founder and CEO Mark Britton who will be providing a welcome speech. It’ll be interesting to hear about the things he has learned as the founder of the company, especially now, as I understand he’ll be leaving the company in the near future. It is always nice to hear about the progression of a company from someone who was there at the beginning.
Also, since I’m a fan of shiny new objects, I look forward to hearing from Avvo’s Product Manager, Danielle Martin. She’ll be speaking about the new features and new products Avvo will be offering to their members. It is always a pleasure to see new product offerings.
Creating Compelling Content Through Video, Podcasts and Other Marketing:
I am likely to pay dearly for not mentioning them first, but I have to take my chances. My friends Alycia Kinchloe of Kinchloe Law and Nicole Abboud of Abboud Media are hosting a session about creating compelling content. As you read above, I’m kind of into content creation. These lady lawyers are amazing! They are constantly creating spectacular content for the legal community, clients, and the niches in which they work. I am good friends with both, but I have yet to meet Alycia “in real life.” The three of us regularly interact and collaborate on content and other ideas through the LegalMinds Mastermind Group.
Growing Your Firm with Digital Marketing:
Seth Price, another member of the LegalMinds Master Group, is the Founding Partner of Price Benowitz LLP and Founder and CEO of BluShark Digital. Seth is an exceptionally knowledgeable lawyer and legal marketer. He’ll be discussing SEO, PPC, blogging, and social media marketing for lawyers. Many of these topics are of great interest to my expert witness members and I’ll be looking for the gold nuggets I can bring back to share with my customers.
45 Ways to Make Your Firm More Client-centric:
Gyi Tsakalakis, is the Founder of AttorneySync, a digital marketing agency for attorneys. This will be a spectacular session because it is focusing on customer service. Anything that helps improve the customer experience and delivery of a quality service is a must. Gyi will be discussing the implementation of client feedback systems, improving the client experience, and singing the praises of customers and clients.
The Age of Data Driven Law:
Patrick Palace, is the owner of Palace Law, a workers compensation and personal injury firm in Seattle, Washington. I met Patrick, albeit briefly, at the ABA GPSolo / GLSA conference last month. This time, I’m looking forward to getting to know him a little better and especially to learn all about the use of big data in the practice of law.
Patrick will be joined by Jack Newton who is the Co-Founder of Clio, a top-of-the-line law practice management service focused on helping lawyers spend more time with clients and less time on administrative tasks. I met some really great folks from Clio at the last conference, including Joshua Lenon, so I expect good things once again. Plus, if you combine someone with law practice management software for small and medium firms with the owner of a small/medium firm, I can only imagine there will be awesome insights on the use of data.
UPDATE: It seems that Jordan Couch of Palace Law will also be attending. I was unaware or I would have included him on my list of people I’m looking forward to seeing. I’m ashamed of my oversight. Deepest apologies, Jordan. 🙂
If you cannot tell, I’m really looking forward to this event. I anticipate having some useful and actionable information to share in future blog posts upon my return.