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Firearm Safety: Crime Lab Ballistics Expert Weighs In On Rust Film Prop Mishap

on January 12, 2022

On October 21st, 2021, filming his latest movie, Rust, Alec Baldwin fired a prop gun containing live ammunition, unbeknownst to him, which ended Director of Photography Halyna Hutchins’s life and injured Director Joel Souza. A Santa Fe Sheriff’s Office spokesperson claimed a search warrant was issued, and the investigation is ongoing. On the day of the event, Balwin published a statement expressing his grief and disbelief over the situation. Although fully cooperating with the police, on December 2nd, 2021, he revealed in an interview with ABC News’ George Stephanopoulos, “Someone is responsible for what happened, and I can’t say who that is, but I know it’s not me.” Considering how identical incidents have occurred in the past, like the passing of Bruce Lee’s son, Brandon Lee, this devastating accident raises questions about firearm safety protocols within the entertainment industry and perhaps more suitable working conditions for members of the International Alliance of Theatrical Stage Employees (IATSE). This blog post will address these issues with insight from Expert.com Member and Crime Lab Ballistics Expert, Mr. Francis T. “Jay” Jarvis.

The sequence of events leading up to the accidental death of Halyna Hutchins involved three people. According to Fox News, “Armorer Hannah Gutierrez Reed placed the prop gun outside of the church set location on a cart with other prop guns due to the coronavirus restrictions. The next person to handle it was assistant Director Dave Halls, who handed it off to Baldwin, announcing that it was a “cold gun,” a term used to indicate to those on-set that the firearm was not loaded and therefore safe to handle.” The article also highlighted how Director Joel Souza was confused about the presence of ammunition on set in the first place. According to Mr. Jarvis, “An armorer or a movie production would be responsible to make sure no live ammunition is permitted on-set, only blanks. It should be very easy to tell the difference between the two types of ammunition.” Unfortunately, there were existing gun safety problems for the Rust crew even before the fatal tragedy.

(Photo Credit: ABC News)

According to the LA Times, safety regulations were not thoroughly enforced on set. Before the significant incident resulting in Hutchins’ death, Baldwin’s stunt-double fired two rounds by mistake after being notified the gun lacked bullets. A witness told the Times, “There should have been an investigation into what happened. There were no safety meetings. There was no assurance that it wouldn’t happen again. All they wanted to do was rush, rush, rush.” Another event that occurred prior to Baldwin’s misfire involved a cinematographer and various camera crew members protesting against their working conditions by walking off the set. “The camera operators and their assistants were frustrated by the conditions surrounding the low-budget film, including complaints about long hours, long commutes, and waiting for their paychecks….,” a statement from the Times. Rust Movie Productions reassured the public that safety is the utmost priority. Although they were unaware of formal complaints, internal investigations with the Santa Fe Police Department have already begun, according to upper management.

On December 16th, 2021, Detective Alexandria Hancock obtained a warrant to search Baldwin’s cellphone. Three weeks have passed, and Baldwin has yet to comply, inconsistent with his original promise to cooperate with Santa Fe Police. According to New York Times, he filmed a video of himself and posted it on Instagram on January 8th, 2022, stating, “Someone from another state can’t come to you and say, ‘Give me your phone. They can’t just go through your phone and take, you know, your photos or your love letters to your wife or what have you.’” His legal team speculates two reasons for Baldwin’s lack of cooperation. He may be worried about possible incriminating evidence, or he wants his conversations to stay private (New York Post). The Santa Fe Police Department is now working with the Suffolk County Sheriff’s Office in New York to retrieve Baldwin’s cellphone from his residence.

Mr. Jarvis explains the root of this preventable tragedy stems from inadequate safety measures for crew members and cast. He adds, “It sounds like a training issue, not a budget issue. There is no cost involved in following the number one safety rule as it applies to firearms. No live ammunition on the set. Teach people the difference between live ammunition and blanks. Teach people how to check a firearm to see if it is loaded.” As the investigation continues, only time will tell who is responsible for this tragedy. What is certain is the production company must ensure suitable working conditions for all cast and crew members, including the armorer, whose job is to manage all gun props diligently. However, the number one safety rule Jarvis references, the measure that would have prevented protests, injuries, and the loss of an innocent person’s life, is to “NEVER point a gun at anyone unless you intend to shoot them. Even if the gun is safe, you should NEVER do this.”

FraudHealthcareLitigationSecurities

Securities Fraud: The United States v. Elizabeth Holmes

on October 13, 2021

In 2018, Experts.com uploaded a blog post regarding the separate SEC charges against Theranos founder, Elizabeth Holmes, and Chief Operating Officer, Ramesh “Sunny” Balwani, for securities fraud and injunctive relief. The post offered predictions of the types of experts expected to provide their insight on the situation due to the case’s multifaceted nature. As the trial began on September 8th, 2021, this month’s blog post will cover the events that have transpired since the SEC charge in 2018, the opening statements made in the trial thus far, and insight from Experts.com Member, Mr. James (Jim) Ellis, to help explain the legalities from an Expert Witness perspective.

2018 to the Present (Timeline by CNN)

As mentioned, the SEC has pressed separate charges against Holmes and Balwani for securities fraud in March 2018. Before these charges, Theranos had advertised how it could drastically change the healthcare industry by providing the world’s first portable, needle-free, and affordable blood analyzer sold in stores like Walgreens and Safeway. Essentially, people can test for various diseases and get results from a prick of a finger. Theranos would be a pioneer in modernizing blood tests without large vials with the help of their Edison blood analyzer machines. Investors were sold on this dream and the company was able to garner a net worth of $9 billion. Due to this seemingly revolutionary invention, she was heralded as the “next Steve Jobs” by multiple news outlets.

Since 2015, suspicions have been raised by various media and medical groups including the Wall Street Journal, Journal of the American Medical Association, Food and Drug Administration, Central for Medicare and Medical Services, and various investors, as the technology of Theranos’ product proved to be faulty. Holmes and Balwani not only denied any wrongdoings when criticized by skeptics, but they continuously reassured customers and investors that their blood analyzer was sure to be the next life-altering invention for the healthcare industry. As time went on, Theranos failed to execute its mission technologically, ethically, and by medical guidelines. Investors sued for fraud in 2016. The amount of money misappropriated by Theranos totaled approximately $700 million. 

This led to the eventual indictment of both Holmes and Balwani despite having separate SEC charges. According to ABC News, Holmes agreed to pay a $500,000 fine, relinquish her role as CEO of Theranos and any other publicly traded company for the next decade, and give back her $18.9 million in stocks. As for Balwani, it remains to be seen whether he will decide to settle with the Securities and Exchange Commission. ABC News also highlighted Balwani’s attorney, Jeffrey Coopersmith, stating his client, “accurately represented Theranos to investors to the best of his ability.” He will, however, still be tried in court after Holmes.

Since the settlement, the rise and fall of Theranos have been the subject of various documentaries like HBO’s “The Inventor: Out For Blood in Silicon Valley,” (2019) and ABC’s podcast “The Dropout: Elizabeth Holmes on Trial,” (2019). Holmes’ trial date was set to occur in 2020, but due to the pandemic and her pregnancy, the trial was delayed and set for 2021. 

The Trial (CNN Business)

On September 8th, 2021, the long-overdue trial between Elizabeth Holmes and the U.S. Government began. As this trial is ongoing, there is a limited amount of information. In his opening statement, Robert Leach, Assistant U.S. Attorney and lead prosecutor for the case stated, “This is a case about fraud, about lying and cheating to get money… Out of time and out of money, the defendant decided to mislead…. The defendant’s fraudulent scheme made her a billionaire. The scheme brought her fame, it brought her honor, and it brought her adoration.”

Holmes’ attorney, Lance Wade, shot back in an opening statement for the defense with, “Elizabeth Holmes did not go to work every day intending to lie, cheat and steal. The government would have you believe her company, her entire life, is a fraud. That is wrong… In the end, Theranos failed, and Ms. Holmes walked away with nothing. But failure is not a crime. Trying your hardest and coming up short is not a crime.”

There have been some predictions about what strategies Holmes’ legal team may use in court. In 2020, CNN reported the relationship between Holmes and Balwani was more than just business partners. As the two were romantically involved in the past, and according to recently unsealed court documents, Holmes may admit to experiencing emotional, psychological, and sexual abuse. Whether Holmes testifies regarding these claims remains to be seen. Balwani has vehemently denied the abuse allegations, and since his trial commences after Holmes’, only time will tell if this topic will be discussed in court.

(photo credit: New York Post)

Insight from Our Members

Considering the charges of the trial, Experts.com Member and Private Investigation Expert Witness, Mr. James (Jim) Ellis, sheds light on the elements that constitute wire fraud and the situations for which the federal charge is used. According to Mr. Ellis, “Wire fraud, and mail fraud as well, are generally federal statutes that can be used against fraud schemes where no other federal statutes apply.” Since the statute is extensive, federal prosecutors use this to charge the varying types of fraud. Four characteristics constitute wire fraud (941. 18 U.S.C. 1343, United States Department of Justice Archives):

  1. The defendant was part of a scheme to defraud another person, such as obtaining money or something else of value through false pretenses.
  2. The defendant acted knowingly with the intent to defraud.
  3. The defendant made or caused to be made false representations that were material to the scheme to defraud.
  4. The defendant transmitted a material misrepresentation by wire, radio, or television communications in interstate or foreign commerce.

Mr. Ellis adds how the courts also include electronic communication in their interpretation of the statute due to the emergence of the internet and cellular devices in recent decades. This increases the odds of Ponzi schemes, phishing, catfishing, online shopping scams, and other duplicitous actions taking place. Most of these cases would not be considered wire fraud scams unless the dollar amount lost equals or surpasses $1 million. Anything less does not warrant federal attention. Although this is unrelated to the Theranos v. United States Government trial, Mr. Ellis mentioned, “According to the FBI, over $600 million was stolen from unsuspecting people in 2020 through online romance scams.” 

From the elements of the statute and the multitude of avenues wire fraud can be committed nowadays, it can be inferred that wire fraud cannot be an accidental crime. Due to the second element of wire fraud, federal prosecutors who use this charge must provide evidence of the defendant having the intent to scam individuals, knowingly providing promises under false pretenses, and doing so to acquire monetary gain from their victims.

To play devil’s advocate regarding Elizabeth Holmes’ trial, it is possible her intention at the beginning of building her business was not to scam investors and patients. From her interviews on various media channels, her belief in Theranos and its mission never wavered. Mr. Ellis imparts, “However… if the same person began to realize their company wasn’t sustainable or even profitable, or if their product wasn’t turning out as they thought it would; and they knowingly made misrepresentations about their company or product in the hope they could eventually turn it around; then they quite possibly have committed wire fraud.” Because it is difficult to distinguish a failed attempt from a duplicitous sale, law enforcement must be meticulous in looking for the elements of fraud (listed in the statute above) before starting an investigation.

This case is interesting not only because of the nature of Theranos’ inventive endeavor, but because we see two corporate executives being sued for wire fraud. Mr. Ellis mentioned, “Often the federal government will use civil statutes to target the corporate entity itself. The wire fraud statute is normally used against the employees of a corporation who is committing fraud.” Those who hold corporate positions, especially people that lead the corporations, tend to be entrepreneurs. Why is this important? Because those with an entrepreneurial spirit are most likely to find themselves in legal matters like Elizabeth Holmes if they are not careful enough. “These people who start new ventures, even with the best of intentions, could easily fall into a trap of telling a ‘white lie’ to not let a dream die,” Mr. Ellis added. The question of how often corporate executives find themselves in civil or criminal fraud lawsuits remains unanswered, but what is salient is the undesirable consequence of committing wire fraud, an outcome Elizabeth Holmes and Sunny Balwani are currently facing. 

It remains to be seen how this will all play out in the courtroom but investors, clients, and the general public are on the edge of their seats to learn the fate of these two infamous entrepreneurs.

Update:

On Monday, February 21st, 2022, Elizabeth Holmes was found guilty on four of eleven counts of conspiracy to commit wire fraud and wire fraud. The four counts are (WSJ):

  • Conspiracy to commit wire fraud against Theranos investors.
  • Wire fraud against Theranos investors: wire transfer of $38,336,632 from PMF Healthcare Master
  • Wire fraud against Theranos investors: wire transfer of $99,999,984 from Lakeshore Capital Management LLP
  • Wire fraud against Theranos investors: wire transfer of $5,999,997 from Mosley Family Holdings LLC

According to New York Times, Ms. Holmes “faces a maximum sentence of 20 years in prison for each count.” Her sentence will be finalized and announced on September 26th, 2022. Sunny Balwani’s trial commenced on March 23rd, 2022, so the verdict is yet to be determined.

FDAPharmaceutical

Pharmaceutical Medicine: Pfizer Vaccine Granted FDA Approval

on September 15, 2021

On Monday, August 23, 2021, the Pfizer-BioNTech COVID-19 vaccine was granted approval by the Food and Drug Administration (FDA) for individuals 16 and older. Due to its newly approved status, what was known as the Pfizer-BioNTech COVID-19 vaccine will now be advertised as Comirnaty (koe-mir’-na-ty). According to the BBC, “The approval ultimately came less than four months after the Pfizer-BioNTech filed for licensing in early May – the fastest vaccine approval in the FDA’s more than 100 year history.” The abrupt onset of the Coronavirus last year served as the impetus for a necessary response by medical professionals to reduce spread, infections, and deaths. Even though the vaccine has been distributed since December 11th, 2020, Acting FDA Commissioner, Janet Woodcock, M.D., hopes the FDA approval will cement certainty for concerned individuals to get vaccinated. With insight from FDA Expert Witness, Mr. Alan Schwartz of mdi Consultants, Inc., this blog post will examine the approval process for vaccines before and during COVID-19 as well as enlighten readers about reasons behind Comirnaty’s FDA approval.

Alan Schwartz is a seasoned expert in FDA protocols. He has over 50 years of experience in the field . When asked about the FDA’s general approval process, he states, “The process is NORMALLY very extensive. It could take years from the start of development through laboratory bench testing, animal safety studies, then human safety, and finally efficacy studies.” Mr. Schwartz also noted the avergage costs companies pay for these trials can reach up to $100 million, which these companies were able to actualize due to the Emergency Use Authorization (EUA). “The FDA under the EUA gave the companies a BULLET TRAIN path to get these through the emergency use approval,” he stated. In an ideal situation, the FDA would contact the clinical study participants throughout the duration of a year after receiving a vaccine. However, because of COVID-19, the vaccine has been officially approved after it has been administered to approxiamtely 100 million people. This was most likely due to political pressure and, more importantly, ensuring the well-being of citizens around the globe. In this situation, the long-term follow up was missing in the approval process. Nevertheless, the fact that roughly 100 million people received the Pfizer-BioNTech vaccine before its approval provided the necessary data on its efficacy and safety in real time. “So, did the FDA expedite the approval or did they have more data to use in their decision making process… we hope that they used good science to get this through the approval process since it was already being used for a year,” Mr. Schwartz mentioned.

Some concerns from those expressing doubt include whether the Pfizer vaccine was changed or modified for the purpose of an expedited approval process. Schwartz reassured there was an absence of changes regarding the production and formula of both the EUA and approved vaccinations. “This was all new to the FDA and in the industry… Normally when a vaccine or a drug is under FDA review there are many questions and back and forth that take a lot of time. I don’t think this was necessary under these conditions.” However, since Pfizer is currently manufacturing and advertising Comirnaty, the pharmaceutical company is allowed to continue using the EUA vaccine. The EUA is considered an experimental drug, but as soon as Comirnaty is ready for vaccine administration, Pfizer will be held liable if any problems arise.

A New York Times article stated, “Regulators are still reviewing Moderna’s application for full approval of its vaccine.” Since both Pfizer-BioNTech and Moderna vaccines are based on similar mRNA technology and both had emergency use authorization, there are questions regarding when the public can expect or not expect Moderna’s approval by the FDA. “I would be very surprised if we did not see Moderna approved,” Mr. Schwartz commented. Moderna has submitted their application for full FDA approval which is currently pending review. Announcements about its approval should occur in the near future (NPR).

The FDA has stated that the immunization will continue to be available for children aged 12-15 under Emergency Use Authorization (EUA). It remains uncertain when Comirnaty will be FDA approved for younger people, as the CDC recently announced its vaccine recommendation for said demographic back in May. Although there is not an official timeline, Mr. Schwartz predicts, “It may take until next year to obtain all required safety and efficacy data for pediatric indication.” The lack of data amid clinical trials is the primary reason as to why Comirnaty has not received approval for young people. However, this is not an obstacle for the Los Angeles Board of Education, the second-largest school district, who recently voted on September 9th to require students 12 and older to get vaccinated.

Current protocols include a mask mandate during in-person classes and frequent COVID-19 testing as a precaution against the virus. According to U.S. News, “Under LA Unified’s plan, all students age 12 and up will be fully vaccinated by the time they return to class following winter break on Jan.11. Those who are participating in sports and other activities need to receive a first dose of vaccine by Oct. 3 and a second dose by Oct. 31, while other students need to get their first dose by Nov. 21 and a second dose no later than Dec. 19.” Board members believe the implementation of this plan is the best course of action to responsibly protect children under the age of 12, the demographic not yet eligible for vaccinations. There are some parents who agree with the Los Angeles Board of Education’s vote, as it is similar to other immunizations students are required to receive such as chickenpox, polio, and measles to name a few. Other parents not only think the vote was rushed, but also believe the choice for their child receiving COVID-19 vaccine or not should be a parental decision.

So, we continue on this journey of uncertainty with COVID-19, the vaccines, and their aftereffects. It is only a matter of time before future vaccine mandates are implemented in school districts and businesses across the country. A special thanks to Mr. Alan Schwartz for his insight on the FDA approval process of the Pfizer-BioNTech produced Comirnaty vaccine.

Emergency MedicineExpert Witness

Emergency Medicine: Medical Malpractice Lawsuits During COVID-19

on June 16, 2021

According to the U.S. National Library of Medicine, “Medical malpractice is defined as any act or omission by a physician during treatment of a patient that deviates from accepted norms of practice in the medical community and causes an injury to the patient.” Medical malpractice is a component of tort law, which addresses professional negligence and offers reparations for civil offense. Some common examples of medical malpractice include misdiagnosis / delayed diagnosis, prescription drug errors, surgical / procedural errors, and failure to treat. However, until the recent COVID-19 outbreak, medical malpractice suits related to a pandemic have rarely been discussed. In this blog post, Experts.com aims to shed light on the topic with insight from Emergency Medicine Members, Sajid R. Khan, MD, and Vipul Kella, MD, MBA FACEP.

The COVID-19 pandemic brought about a plethora of problems for citizens, businesses, and industries all over the globe. According to Dr. Kella, “The pandemic placed enormous strain on our health systems: hospitals were operating at maximum capacity, supply shortages were well-publicized, and healthcare providers were scarce and overworked.” To add, during the pandemic, medical professionals had to simultaneously learn about the nature of the virus, its symptoms, and how it affected people of all ages. Despite the circumstances, essential workers in the medical field have abided by their ethical duty to commit no harm and to save their patients to the best of their ability. With the mystery of an unprecedented illness, and the learning curve associated with it, should the medical community be held to the same medical malpractice standard for COVID-19 as for other illnesses?

To his knowledge, Dr. Khan is unaware of any COVID-related malpractice lawsuits. However, to make a medical malpractice claim in most states, deviation from the standard of care must be demonstrated. Dr. Khan confirmed that the standard of care has frequently changed throughout COVID-19 due to the oddity of the situation. “Therapeutic recommendations change from month to month, making establishment of medical malpractice that more challenging,” he added. During the pandemic’s inception, healthcare professionals had to care for patients and prioritize their own physical well-being. Especially in populated areas like New York City, the medical community faced a scarcity of supplies. Dr. Khan, and many other Emergency Medicine professionals, have participated in a multitude of discussions about how to best select the patients who had the strongest chance of surviving. This of course is not the preferred method of treatment, but desperate times call for desperate measures. He stated, “It would be irresponsible to hold providers responsible for failing to provide optimal care to patients with such an illness.” Through the news and social media, the whole world has seen the medical community in action to help minimize the spread of COVID-19. Has the United States government taken any action to minimize the legal ramifications towards the healthcare industry? What measures can healthcare providers take to reduce the risk of medical malpractice involvement?

According to Dr. Kella, there have been a few acts passed by the federal government to alleviate the stress of the medical community. He mentions the Public Read and Emergency Preparedness (PREP) Act and the Coronavirus Aid Relief and Economic Security (CARES) Act. The PREP Act, amended by the US Department of Health and Human Services, provides legal protections to medical providers, whereas the CARES Act protects healthcare providers offering volunteer services during the pandemic against liability. “These regulations were good news for physicians as they allowed more leeway for trying to deliver care during difficult circumstances that were often out of their direct control,” Dr. Kella mentioned. Although there is protective legislation, this does not mean the medical community should not maximize efforts to minimize medical malpractice lawsuits. COVID-19 is known to advance a patients’ pre-existing or chronic disease. For instance, the standard of care has altered throughout the pandemic and, as such, Dr. Kella has suggested healthcare providers to meticulously check the documentation and routines of their patients to avoid negligence.

As the United States produces and administers vaccinations, the medical community’s knowledge of COVID-19 expands. Medical malpractice may not have played a large role throughout the beginning of the pandemic. As the days pass and perhaps more litigation arises, holding COVID-19 medical professionals to a strict standard of care, unless it is an egregious departure, could have a chilling effect on the medical community. As was apparent in the middle of the outbreak, the last outcome our country needs is fewer doctors and nurses.

ElectronicsExpert WitnessLitigation

Apple v. Epic Games Trial: What You Need To Know

on May 19, 2021

Introduction

Technology giants like Amazon, Facebook, and Google face legal battles yearly. Recently, another behemoth has followed suit (pun intended). On August 13th, 2020, Apple found itself involved in an antitrust lawsuit against Fortnite video game creator, Epic Games. The trial began on May 3rd, 2021 and is ongoing, so this blog post will not have all the answers. As it unfolds, this post will delve into the perspectives of both businesses, describe the nature of the trial, introduce opening statements from the first day of the trial, and explain possible outcomes for both Epic Games and Apple.

Epic Games

Epic Games has filed an antitrust lawsuit against Apple Inc. in response to the removal of its most popular game, Fortnite, from the iPhone App Store. This prohibited 116 million of its 350 million users from updating the game and new consumers from downloading the app (this does not affect the remaining players using other smartphones or gaming consoles). Fortnite’s eradication from iOS App Stores has caused players from around the world to unite in a social media campaign called #FreeFortnite. Epic Games accused the tech giant of monopolizing purchasing options for apps by restricting other methods of conducting transactions. Due to Apple’s renowned international success, Epic Games has filed lawsuits against Apple in Australian, United Kingdom, and European courts. Epic Games not only wants Fortnite back on the iOS App Store, but it also wants to launch a rival App Store on all Apple devices so users can purchase Epic Games products through non-Apple means.

Apple

The catalyst for Fortnite’s removal from Apple’s App Store was the release of a new update by Epic Games which included the implementation of an in-game purchasing currency called “V-Bucks.” This currency allows players to buy items through non-App Store channels. Users who purchase Fortnite items such as outfits, pickaxes, and the latest season’s Battle Pass get to enjoy a 20% discount, which incentivizes players to continue using V-Bucks. Since these purchases are not made through the App Store, V-Bucks circumvents Apple’s chances of receiving its 30% share of any transaction, hence its removal from the App Store and the foundation of #FreeFortnite. In response to Epic Games’ claim of Apple becoming a monopoly, Apple explains the fairness in its decision to remove the game from its App Store. According to Apple, Epic Games violated its agreement by installing V-Bucks without Apple’s permission. If Apple wins the trial, this contract violation could keep Fortnite and all other apps made by Epic Games, or apps run by its game engine, Unreal Engine, from the App Store (The Verge).

The Trial

The trial began on Monday, May 3rd, 2021 in federal court in Oakland, California. This proceeding is a bench trial; thus, the judge will be making the final ruling with no jury. The trial will be held in person and the press and public are prohibited from entering the courtroom. The presiding judge for the United States trial is Judge Yvonne Gonzalez Rogers. Pending trial, she declined Epic Games’ request for Apple to host Fortnite on iOS devices. Trial dates for the international lawsuits against Apple are unknown. However, Epic Games has recently filed lawsuits in November 2020 (Australia), January 2021 (United Kingdom), and February 2021 (Europe).

Opening Statements and Trial Arguments (photo credits from The Verge)

In its opening statement, Epic Games compares Apple’s restrictive policies to a “Walled Garden.” Its argument is based on the unfairness of Apple’s control over purchasing options. Two expert witnesses testified on behalf of Epic Games. University of Chicago economist, Dr. David Evans, told the court, “Apple’s rules unfairly prevent developers from letting consumers know if their prices for in-app purchases take into account the iPhone maker’s 30% commission or that consumers may be able to get better deals elsewhere,” (Wall Street Journal). To add, Susan Athey, an Economics of Technology professor at the Stanford Graduate School of Business, explained Apple’s stronghold over consumers is due to their prohibitive iOS mobile operating system. In the case of this trial, if a consumer wanted to access Fortnite an iPhone, the user would need to switch to a different smartphone brand and repurchase all the apps originally purchased from iOS devices. Since the internet is needed to play Fortnite, Evans highlights how gaming consoles could never replace smartphones, as it lacks cellular data for users who want to play the game from anywhere.

Apple’s opening statement was a defensive response to Epic Games’ claims. According to The Wall Street Journal, Apple hired University of Pennsylvania Wharton School professor, Lorin Hitt, to discuss in-app purchases. Hitt claims, “anticompetitive measures tend to result in reduced quality, yet that hasn’t happened with iPhone and iPads apps, as developers have seen their revenue increase over time.” Essentially, consumers notice the value in the offers proposed by Apple. As noted by the graph below, Mr. Hitt also denounced Epic Games’ claim about Apple’s monopoly-like practices. Users switch devices frequently because people like the products acquired for different reasons. If this were not the case, Play Station and XBOX would not generate over 50% of Fortnite’s revenue for the last two years. This also infers that most Fortnite users are not on iOS devices, which is surprising considering there are 1.5 billion active Apple devices. In addition, Apple insists the iPhone offers multiple avenues for financial transactions. Although difficult to decipher, the second picture provided by Apple indicates that the iPhone, compared to its competitors and subsidiaries, offers three types of digital game transactions options: The App Store, Web Applications, and Purchasing on Other Platforms to play on iOS. Ultimately, Apple is arguing that its practices are not prohibitive nor remotely resemble a “Walled Garden.”

Possible Outcomes

The outcome of the trial between Epic Games and Apple Inc. can end in multiple ways. One hypothetical is the verdict will resume the current situation: users could not access Fortnite on iOS devices, but other games produced by Unreal Engine will remain on Apple’s App Store. If the judge rules in favor of Epic Games, it may be able to create and launch its own App Store on iOS devices.

Legislation

In addition to the trial, a new state bill that recently passed the House 31-29 may negatively impact Apple’s case. According to The Verge, Arizona’s House Bill 2005, “prevents app store operators from forcing a developer based in the state to use a preferred payment system…,” which would ultimately force Apple to provide various payment methods on iOS. This development could be beneficial for Epic Games.

Audio ForensicsComputer ForensicsCrisis ManagementOnline Reputation ManagementSocial Media

Deepfake: Its Role in Law, Perception, and Crisis Management (Part 2)

on April 14, 2021

Welcome to Part 2 of Experts.com’s Deepfake Blog Series! In case you missed it, check out Part 1. The focus for Part 2 is to delve into the legal ramifications and perceptive dangers of deepfake videos, along with solutions for individuals and organizations who have been negatively affected by deceptive content. Continued insight from Audio, Video, and Photo Clarification and Tampering Expert, Bryan Neumeister, and new knowledge from fellow Experts.com Member and Online Reputation Management Expert, Shannon Wilkinson, will be included in this post.

Due to the relatively new concept and technology of deepfake content, the legal ramifications are not concrete. In fact, admitting deepfake content as evidence in some criminal and civil court cases can be a precarious endeavor because of metadata. According to the Oxford Dictionary, metadata is “information that describes other information.” Think of metadata as information found on a book. Listed is the author’s name, summary of the author, synopsis of the book, the name and location of the publishing company, etc. Metadata answers the same inquiries about videos and photographs on the internet. It has even been used to solve crimes. For example, in 2012, law enforcement found John McAfee, a man who ran from criminal prosecution for the alleged murder of his neighbor, using the metadata from a photo VICE Media, LLC released in an interview with the suspect (NPR). “The problem with metadata is when you upload any video to YouTube or Facebook, the metadata is washed because the user gives up the right to the video,” a statement by Bryan Neumeister. Reasons vary as to why metadata is removed. Some platforms have policies to disregard metadata to expedite the download time for such images and videos. However, it raises concern for those interested in preserving intellectual property (Network World). In addition to the numerous reposts a photo or video acquires, finding the original author of a post on major social media platforms poses a problem for litigants.

Entering evidence into court becomes a Chain of Custody issue (702, 902) through the Daubert Standard, which is a set of criteria used to determine the admissibility of expert witness testimony. Part of Mr. Neumeister’s expertise is to sift through the components (time stamp, camera, exposure, type of lens, etc.) of digital evidence via computer software systems to determine its authenticity or modification. One of the many techniques he uses is to look at the hash value of digital evidence. According to Mr. Neumeister, “Hash values are referred to in Daubert 702 as a way to authenticate. Think about a hash value as a digital fingerprint.” Without this set of numerical data, the most vital piece of proof needed to discern an original from a fake photograph or video, the digital evidence should be ruled as inadmissible by Daubert standards, as there is no chain of custody to a foundational original. Because deepfakes are difficult to track, and perpetrators are mainly anonymous underground individuals with limited assets, prosecuting these cases is a long-term investment without the return. From a moral perspective, justice should be served. With little or no recourse, the frustration is overwhelming for people whose character and financial future have been put in jeopardy.

Deepfakes may be complicated in the legal arena, but in the world of public perception, its role is much more forthright. In recent years, perception has become reality, and this notion rings resoundingly true regarding deepfake content. People who create and publish deceitful content have three main goals: to tarnish a person or company’s reputation, change a narrative, and ultimately influence the public. “Deepfakes are not usually done by big corporations. There is too much at stake. They are usually done by groups that have an intent to cause misdirection,” a direct quote by Mr. Neumeister. The truth about events regarding politicians, or any other public figure, has now become subjective. Like most viral posts, once a deepfake video is released, unless a user participates in research and finds other sources that confirms or denies deceptive material, people will believe what is shown on social media. There are two reasons for this: 1) it confirms an already ingrained bias, and 2) some people would rather trust the information instead of actively looking for sources that contradict the deepfake due to lack of will or information overload. Studies have shown it takes just a few seconds to convince people who are leaning the way a deepfake video is portraying a situation to believe the content. Even if there is a source that has been fact-checked and proves the contrary, the damage to a public figure’s perception has already been done.

For instance, one of the most popular types of deepfakes are centered around pornography. As discussed in Part 1, the General Adversarial Network (GANs) generated deepfake videos have a specific algorithmic structure that accumulates multitudes of any footage and mimics the desired output data. However, its blatantly realistic and high-quality footage is too exaggerated to be an authentic video. To further augment the illusion, people use techniques such as adding background noise, changing the frame rate, and editing footage out of context to make the video more “realistic.” According to Mr. Neumeister, “The more you dirty it up, the harder it is to tell … and then you’ve got enough to make something convincing that a lot of people won’t fact check.” This unfortunate reality, the emergence of different types of deepfake content can ruin the reputations of individuals and businesses across the board. Fortunately, there are methods to managing public perception.

A positive public image is one of the driving forces for success, trust, revenue, and a growing client base. For this reason, malicious and manipulative material found on the internet is threatening. The internet allows everyone to become an author, which gives users the power to post a variety of content ranging from true stories to false narratives. When businesses and organizations find themselves in a fraudulent crisis, “it can impact shareholder value, damage an organization’s reputation and credibility in the eye of consumers and customers, and result in the dismissal or stepping down of a CEO, board members, and/or other key leaders,” stated by Shannon Wilkinson, an Online Reputation Management Expert. Individuals who have less of a digital presence than organizations are more at risk for facing defamatory content. It begs the question, what types of crisis management strategies can business and individuals use to defend themselves against deepfake content?

One of the reasons why crisis emerges for organizations and public figures is due to the lack of proactiveness. Luckily, Ms. Wilkinson has provided numerous tips on how to prioritize reputation management and crisis response to build a “powerful digital firewall.” For reputation management, Ms. Wilkinson recommends:

  • Understanding how one’s business and brand appears to the world.
    • “Each Google page has 10 entries, discounting ads…The fewer you ‘own’ – meaning ones you publish… – the less control you have over your online image,” according to Ms. Wilkinson.
  • Customizing LinkedIn and Twitter profiles.
  • Publishing substantive and high-quality content related to one’s field of expertise or organizations (white papers, blogs, articles, etc.).
  • Scheduling a professional photography session.
  • Creating a personal branding website (ex: http://www.yourname.com).

As for crisis response options, there are two key components businesses and individuals must consider before crafting a recovery plan:

  • Possessing an online monitoring system alerting when one’s brand is trending on social media (ex: Google Alerts and Meltwater)
  • Seeing conversations in real time to augment one’s social presence within those digital spaces.

Below are the recommendations regarding the actual response to a crisis:

  • Social media platforms like Facebook and Twitter seem to be the more popular spaces to respond to deepfake content.
  • Updating current and existing information is a vital strategy to counter attacks.
  • Avoid engaging with anonymous commentors and trolls.
  • “Video is an excellent tool for responding to situations that result in televised content. A well-crafted video response posted on YouTube will often be included in that coverage. This strategy is often used by major companies,” a direct quote from Ms. Wilkinson.

The why behind creating, manipulating, and posting deepfakes for the world to see seems to be a moral dilemma. The motives behind uploading such misleading content are different for those who participate but nefarious, nonetheless. Legally, it remains an area of law where justice is not always served. Thanks to our Experts.com Members, Bryan Neumeister and Shannon Wilkinson, the what, when, how, and where aspects of deepfake content have been explained by people who are well-versed in their respective fields. In the height of modern technology and the rampant spread of misinformation, our Experts advise all online users, entrepreneurs, public figures, and anyone with access to the internet adequately fact-check sources encountered on the web. Those associated with businesses or happen to be public figures should prioritize developing crisis management precautions. In Mr. Neumeister’s own words, “People can destroy a city with a bomb, but they can take down a country with a computer.”

Audio ForensicsComputer ForensicsExpert WitnessSocial Media

Deepfake: An Introduction (Part 1)

on March 17, 2021

Computer technology is one of the most pivotal inventions in modern history. Artificial Intelligence, smartphones, social media, and all related apparatus have significantly enhanced living conditions in an unprecedented manner and connected the world with a click of a button. It is used in various occupations: from business related fields to more creative professions. To say modern technology has been advantageous in recent decades is an understatement. However, every creation has its flaws. This multi-part blog series is intended to reveal one of those flaws, and a dangerous one at that, deepfake videos. This first post includes an introduction to deepfake videos, and the steps taken by federal and state governments to identify such duplicitous content. Special insight on the subject is provided by our Experts.com Member and Audio, Video, and Photo Clarification and Tampering Expert, Bryan Neumeister.

Editing footage and photos is normal practice in our selfie-addicted new normal, but creating distorted content is a whole new ballgame. According to CNBC, deepfakes are “falsified videos made by means of deep learning.” These videos, images, audios, or other digital forms of content are manipulated such that counterfeits pass as the real thing. What makes matters worse is the internet allows anyone and everyone to create, edit, and post deceptive content. It is one of many threats to cybersecurity strategists, police departments, politicians, and industries alike because the purpose of making them is to spread misinformation, tarnish reputation’s, exploit evidence, and to ultimately deceive an audience. The unfortunate reality is deepfake videos which display pornographic scenarios and manipulated political moment are the most common. For instance, a notable deepfake video was posted by Buzzfeed in 2018 depicting former United States president, Barack Obama, slandering another former United States president, Donald Trump. However, the voice behind Obama is none other than Jordan Peele. The video was intended as a moral lesson to explain how important it is to verify online sources, and to highlight the dangerous problem of trusting every post uploaded to the internet.

According to Mr. Neumeister, who specializes in this area of expertise, there are two types of artificial intelligence programs used to create deepfake videos: GANs and FUDs. He states, “GANs (Generative Adversarial Networks) are used by professionals, and FUDs (Fear, Uncertainty, and Doubt) are the homemade ones.” Although FUD videos garner more attention among internet users, the real menace to society are the videos made from GANs.

Videos made from Generative Adversarial Networks have an algorithmic framework designed to acquire input data and mimic the desired output data. One can visualize how GANs work through the viral Tom Cruise TikTok deepfake. According to NPR, the creator of the deepfake, Chris Ume, used a machine-learning algorithm to insert an accumulation of Tom Cruise footage. This allowed him to give a digital face transplant to the Tom Cruise lookalike actor he hired for the video. Ume input a plethora of videos to create a desired output of a realistic face swap. Neumeister also adds that the most realistic deepfakes correlate to the amount of footage a person can acquire. Specifically, “the more bits of video clip you have to put together, the more accurate you can make facial movements, ticks, etc.” From this logic, it can be inferred that Ume’s Tom Cruise deepfake looks more realistic than those that lack algorithmic programs.

Because viewers typically see deepfakes in politics and pornography, federal and state governments have recently implemented laws to counteract deepfake content creation and distribution. President Trump signed the first deepfake federal law near the end of 2019. This legislation is included in the National Defense Authorization Act for Fiscal Year 2020 (NDAA), which is a $738 billion defense policy bill passed by both Senate (86-8) and the House (377-48). The two provisions in the NDAA requires:
“(1) a comprehensive report on the foreign weaponization of deepfakes; (2) requires the government to notify Congress of foreign deepfake-disinformation activities targeting US elections,” (JD Supra). The NDAA also implemented a “Deepfakes Prize” competition to promote the investigation of deepfake-detection technologies. On a state level, there have been laws passed by multiple states that criminalize specific deepfake videos (JD Supra):

  • Virginia: first state to establish criminal penalties on the spread of nonconsensual deepfake pornography.
  • Texas: first state to ban creation and dissemination of deepfake videos aimed to alter elections or harm candidates for public office.
  • California: victims of nonconsensual deepfake pornography can sue for damages; candidates for public office can sue organizations and individuals that maliciously spread election-related deepfakes without warning labels near Election Day.

Although the Trump administration and various states established policies against deepfakes, it remains ubiquitous on almost all online platforms. How can users at home distinguish authentic content from deepfakes?

Mr. Neumeister provides a few tips and tricks for detecting a deepfake. One giveaway mentioned is mouth movement, otherwise known as phonemes and visemes. Mouths move a certain way when people speak. For instance, words like mama, baba, and papa start with a closed mouth. Words like father, and violin start with the front teeth pushing against the bottom lip. To add, consonants and vowels also sound a certain way when pronounced correctly. “Words with t, f, n, o, and wh, are pretty good for tells,” adds Mr. Neumeister. When analyzing video, the frames in which a person is speaking are broken down into approximately six to ten frames to determine if the way someone talks in other videos is the same as the video being analyzed. Another tip Mr. Neumeister suggests is to watch videos with context in mind. Viewers should pay attention to background noise, crowd ambiance, and the cadence in a speaker’s sentences. Authentic and original content would have, by nature, realistic frames. Users can detect a deepfake by sensing dissonance in, for instance, a speaker’s proximity to the microphone or a size of a room. For users at home or on-the-go, these tips are crucial for distinguishing verified sources from manipulated misinformation.

The emergence of deepfake content, its continuously improving technology, and the spread of disinformation is a multifaceted and complex problem. This blog post has only scratched the surface, so stay tuned for part 2 for a more in-depth read.

MarketingPsychology

Consumer Psychology and Streaming Services: The Rise of Disney+ and Netflix

on February 17, 2021

Despite the daunting aspects of COVID-19, the pandemic provided millions of people around the world with an escape from reality: streaming service subscriptions. Netflix, Disney+, and others alike are dominating the entertainment industry. Within the first year after its inception, Disney+ accumulated 86.8 million users and predicts a trajectory of 260 million by 2024 (Variety). In 2020 alone, nearly 37 million people bought Netflix subscriptions, bringing the total number of subscribers to more than 200 million (BBC). On January 20th, 2021, its shares increased by 15% in its fourth quarter earnings (Business Insider). 

What is the catalyst for the success of these two streaming services? Insight from one of our very own Members at Experts.com will help answer these questions. Before delving into these insights, however, it is important to acknowledge the differences between the two streaming services.  

Disney+ is significantly cheaper than its rivals due to its slim library of around 600 movies and shows. However, the type of content it acquires is the gravitational element for its growing audience. Disney+ is the leading content provider for fans of Disney Original Movies, Marvel, Pixar, and “Star Wars” franchises. 

Netflix is known for its high-quality original shows and movies such as “Bridgerton,” “The Queen’s Gambit,” and “Marriage Story.” Its international content, like “Lupin” and “La Casa De Papel,” has increasingly appealed to audiences. Unlike Disney+, Netflix also allows consumers to stream movies with family and friends for free with Teleparty. This service may be more expensive, but its library of nearly 4,000 shows is worth the subscription. With these crucial differences in mind, let’s delve into our Experts’ contributions.  

Disney+ leads US brand awareness and subscriber race for new video streaming services | The Drum

Dr. Brent Coker is an Online Consumer Psychologist with a PhD in Electronic Commerce. He is also a Digital Marketing and Digital Business Models professor at the University of Melbourne. Based on his extensive knowledge on consumer behavior, Dr. Coker believes the rise in streaming entertainment services is indirectly correlated to COVID-19 for a couple of reasons:  

The first is the unexpected lifestyle imposed onto the world by the pandemic. National emergency calls made by various world leaders have induced policies including stay-at-home orders, remote learning and work, as well as limited in-person interaction. This new reality forced consumers to alter purchasing habits from before the virus, like spending more on internet bandwidth for work (which varies by country as some lack unlimited speed plans) rather than tickets for movies or other live performances. “Consumers ‘rationalise’ the extra cost out of necessity (they convince themselves the extra cost is needed not just wanted),” a direct quote from Dr. Coker. This high quality and faster internet further justifies subscribing to streaming services. Disney+ and Netflix’s stellar financial performances are due to the millions of people adjusting to more confined circumstances. 

The second reason is the lack of entertainment options. Because of the new social-distancing guidelines, in-person music festivals, sporting events, and dining at restaurants without restrictions are limited. Coker states, “People divide their entertainment options according to gratification – live performances, stage shows, cinema, and TV.” He then explains the absence of in-person events leads people to search for substitutes. It appears Netflix and Disney+ were the perfect replacement for millions of people this past year.  

MUST-WATCH SHOWS AND MOVIES – THE WATCHDOG

Dr. Coker also alluded to a slight change in advertising and endorsements. Instagram, Facebook, and Twitter are a few of many social media platforms people use to stay informed and connected. It is also the arena in which influencers use their online presence to promote trends and brands. Dr. Coker mentions Tiger King, one of the first Netflix Original shows to be released just before COVID-19, as a prime example of endorsement through social media. The documentary, especially its eccentric and bizarre main subject, Joe Exotic, became a meme used to draw more attention to audiences around the globe. Memes are “amusing or interesting items (such as captioned picture or video) or genre of items that are spread widely online especially through social media,” (Merriam-Webster). Dr. Coker finalizes his thoughts on social media connectedness by stating, “This is essential endorsement and word-of-mouth thus herding effects as people jump on board to experience what they perceive is the new norm.” 

The requirements of greater internet bandwidth for work, the loss of outdoor entertainment, and the implementation of stay-at-home policies have kindled the need for home entertainment. In 2020 alone, both companies have accrued millions of subscribers. Thanks to our Experts.com Member, Dr. Brent Coker, his insight on Consumer Behavior and Digital Marketing shed light on how the unanticipated lifestyle engendered by COVID-19 indirectly played a role in the purchasing decisions of people around the world and shapes how citizens perceive this new reality through social media. It remains to be seen whether Netflix and Disney+ will perform as well post-pandemic. 

CommunicationInformation & Communication TechnologySocial Media

The Role of Section 230 in the Free Speech Debate

on January 18, 2021

After a tumultuous year full of uncertainty and angst, the start of the new year, unfortunately, followed suit. Due to last week’s raid of the Capitol Building, resulting in Donald Trump’s removal from various social media apps, the debate over the understanding of free speech is in full swing. Some critics say Trump incited violence and rightfully deserved to be permanently banned on Twitter. Others defend the President’s speech and are calling to repeal Section 230 of the Communications Decency Act. This week’s post will define Section 230 and its role in the free speech debate. 

To note, the purpose of creating the Communications Decency Act was to enact provisions to free speech online. Because Internet users opposed these restrictions, Section 230 was enacted in 1996 (Electronic Frontier Foundation). According to the Federal Communications Commission (FCC), “Section 230 provides websites, including social media companies, that host or moderate content generated by others with immunity from liability.” In other words, these companies do not bear the responsibility for its consumers’ speech. Section 230 is inapplicable to Federal Criminal Law and Intellectual Property Claims. Since Twitter is a private company, this legally legitimizes its decision to permanently suspend the President’s account, as he allegedly spread misinformation about the election according to its Terms & Conditions. However, this turn of events has left moderates, conservatives, and republicans feeling silenced.  

Trump’s Twitter ban was the catalyst for the removal of Parler (a social media platform which garnered a primarily conservative following) from Apple and Amazon app stores. Its eradication stems from its anti-censorship brand, meaning it does not monitor its users posts. Unlike Twitter, who uses Section 230 to monitor speech, Parler has the right as a private company to exercise the opposite. It begs the question, is Section 230 relevant to free speech? 

The First Amendment “guarantees freedoms concerning religion, expression, assembly, and the right to petition,” (Cornell Law School). Congress is prohibited from making laws which limit an individual’s First Amendment right, whether it is exercised in public physical space or on the internet. From the looks of Trump’s removal from Twitter, it is understandable why conservatives would be upset. The concept of a social media corporation eradicating the leader of the free world’s personal account is shocking, and shows just how much power these social media apps have over what their viewers are allowed to see. For many, these actions by Twitter and Facebook add even more salt to the wounds of the political divide created this past year. At face value, it makes sense why moderate and right-leaning voters would want to repeal Section 230. However, revoking Section 230 is much more threatening to the First Amendment than one might think (USA Today).  

If Section 230 was abrogated, online businesses would monitor speech on a more frequent basis. Websites would become liable for every individual social media post, photo, blog, comment, and video a person publishes. Accommodating user-created content would be a precarious endeavor because these companies could be sued for every contentious post, which is unrealistic considering these websites have accumulated millions of users worldwide. If social media companies and those alike embodied an editorial role towards user-created content, it would end real-time communication, limit expression, tarnish social media providers’ reputations, and even cause them to shut down due to endless litigation. In the event Section 230 is repealed and edited, Congress must be cautious of its constitutional duty to not implement laws that limit the freedoms of American citizens and, unintentionally, chill protected speech. 

Section 230 may protect a business’ right to negate liability for its users’ posts, but it does not protect a company from antitrust lawsuits. Parler sued Amazon in response to its removal from Amazon Web Services, an auxiliary provider of on-demand APIs and cloud-computing platforms (Reuters). Amazon claims Parler’s failure to monitor speech had a large role in planning the siege of the Capitol Building. Although it removed most of the troublesome posts, Parler responded to this by accusing Amazon of breaching its contract by forcing the social media app to shut down. Parler was warned about Amazon’s intolerance to offensive speech, yet Parler argued that any of its users’ posts, that do not engender premeditated action, are protected under the First Amendment. As this is an ongoing case, the outcome of the lawsuit will not be decided for a long time to come. 

Ultimately, Section 230 is arguably the most integral component of the free speech debate considering the recent events of Trump’s Twitter ban and Parler’s lawsuit against Amazon. Free speech within the realm of the internet is a very different arena compared to speech in public physical spaces. As unfortunate as the Capitol Building raid was, it brought to light important nuances of the First Amendment as it relates to the internet.  

BlockchainComputer SecurityCryptocurrency

Bitcoin: The Currency of the Future

on January 6, 2021

The news of Bitcoin’s recent and successful market performance is spreading like wildfire. In the eleven years since its inception, it has surpassed the market value of companies such as Visa, Mastercard, and Walmart (CNN Business). As of the date of this publication, one Bitcoin is being traded for $34,306.17. This incredible feat has made Bitcoin quite popular for investors and people interested in financial markets. However, some critics have raised concerns about Bitcoin and cryptocurrency in general. Defining Bitcoin, explaining its functions, and addressing the advantages and disadvantages to cryptocurrency will be the subject of this week’s blog post. 

Although the algorithms for the modern-day cryptocurrency have existed since the 1980s, the emergence of Bitcoin has changed the future of financial transactions. Bitcoin’s founding in 2009 is shrouded in mystery. The housing market crash of the same year was the catalyst for its emergence. By whom is the enigma. The founder of Bitcoin is known by the pseudonym Satoshi Nakamoto. The true identity of the person or persons is still unknown.  

Bitcoin is a form of decentralized cryptocurrency. Because its design is public, all transactions are managed by “peer-to-peer” technology instead of banks. Cryptocurrencies are often compared to an online version of dollar bills and can be used to buy and sell services and products. To obtain Bitcoins, people can buy it using “real” money, have people pay for a product using Bitcoin, or “computer-mining,” like searching for gold. Because Bitcoin is essentially a computer file, consumers can store them on a digital wallet, accessed by any smartphone or computer, and even send them to other people. Now that Bitcoin has been defined, it is important to know how it works. 

Bitcoin Mining Is Now More Competitive Than Ever, New Data Shows

When a beginner uses Bitcoin, it generates a Bitcoin address. You can create more than one address and share the addresses with friends and family so transactions can ensue. These addresses can only be used once. Bitcoin has three main functions (Bitcoin):  

  • Function 1: Blockchain – a shared public ledger which all consumers within the Bitcoin network depend on. It includes and verifies all transactions and spendable balances to ensure both are owned by the spender.  
  • Function 2: Transaction – an exchange of value between Bitcoin wallets. Although transactions are included in the blockchain, Bitcoin wallets keep a “private key.” Private keys prove the owners of the transaction. Bitcoin also uses “signatures” to ensure the lack of alterations to the transactions. 
  •  Function 3: Mining – a process which confirms and places the transactions in the blockchain in chronological order. It also bears the responsibility of protecting the neutrality of the Bitcoin network. Transactions are only confirmed when they are compiled in a “block” which includes rigid cryptographic rules approved by the Bitcoin network so previous blocks are not modified. Mining also prohibits individuals from controlling, replacing, or adding blocks and parts of the block chain. In other words, it prohibits theft. 

After defining and explaining Bitcoin’s functions, and as the number of people investing in Bitcoin increases, addressing the benefits and drawbacks of this cryptocurrency are crucial. 

Pros & Cons of Trading Bitcoin & Cryptocurrencies | Paxful Blog

There are plenty of advantages and disadvantages to investing in Bitcoin (Money Crashers). Let’s first discuss its benefits. As previously mentioned, Bitcoin is not controlled by any political or financial institution. These parties can only confiscate or suspend cryptocurrency either for retribution for political acts or for a criminal investigation.  

Bitcoin also has greater liquidity compared to its competitors like Ethereum, IOTA, and Dogecoin. This permits users to keep much of its value when switching to fiat currencies like the U.S. dollar bill. Essentially, out of all the cryptocurrencies, Bitcoin is most like a fiat currency.  

Bitcoin has become widely recognized as a payment method, partially because of their built-in privacy protections. It allows users to distance the account itself from the public persona. Unlike using cash or PayPal transactions where protections are scarce, Bitcoin tracks transactions between users but it is difficult to discover who the users are. Individuals or groups who want to mitigate the use of fiat currency should invest in cryptocurrency, since a plethora of sellers accept Bitcoin payments (Microsoft, Overstock, Etsy, AT&T, Shopify). Even though Bitcoin has inexpensive transaction fees, it also eases the process of international transactions because, like credit card payments and ATM cash withdrawals, it does not require international transaction fees. 

Finally, Bitcoin’s built-in scarcity component inculcates the currency with inherent value like gold and other metals. This supports its lasting value against fiat currencies and non-scarce cryptocurrencies. 

Purchasing Anything on the Black Market With Any Currency Is a Good Thing´ | Op-Ed Bitcoin News

A major inconvenience to using Bitcoin is the lack of policy regarding refunds and chargebacks. Because of its decentralized design, it is extremely difficult for users to dispute transactions. Even though miners are responsible for recording the transactions, it cannot prove the legitimacy of those transactions. 

Bitcoin’s reputation as the world’s most popular cryptocurrency precedes itself, so much so that it becomes vulnerable to fraud cases. Examples include the small-scale Ponzi scheme with Bitcoin Savings & Trust to grand-scale hacks such as the infiltrations of Sheep Marketplace and Mt. Gox, which were bilked of hundreds of thousands of Bitcoins. To add, Bitcoin attracts groups and individuals involved with the black market due to its inherent anonymity protections. Ultimately, Bitcoin’s competitors do not acquire nearly the number of users to engender maliciously profitable activity for criminals. If fiat currency were used, such crimes would be prosecuted by law enforcement (see Member Dr. Stephen Castell’s recent article on the subject).  

There is the exception of people who are converting to newer cryptocurrencies. Depending on the type of cryptocurrency, these services either eliminate third-party involvement in transactions or use “smart contracts.” These contracts hold the cryptocurrency providers liable for their offerings. If the number of people leaving Bitcoin for another service increases, then its value would certainly decrease.   

As previously mentioned, an advantage to Bitcoin is its liquidity and ability to be easily exchanged. However, it becomes susceptible to unpredictable price swings within small time intervals. For instance, after the FBI announced the legitimacy of Bitcoin as a financial service, its value skyrocketed in late 2017 and yet halved at the start of 2018 due to the Mt. Gox hack. These decimated billions of dollars of the market value instantly. 

Lastly, Bitcoin mining weakens the environment because it exhausts large quantities of electricity. The source of power for Bitcoin stems from coal plants. When mining occurs, the amount of electricity used directly correlates to the vast amounts of air pollutants released into the atmosphere, creating difficulty for surrounding citizens to breathe.  

As the world transitions into a virtual age, and the value of fiat currency remains in flux, people face the crucial decision to either invest in cryptocurrency or continue with their current monetary choices. For those looking to invest in Bitcoin or cryptocurrency, hopefully this blog post provides general insight and clarity for future financial endeavors.  

Sources: 

https://bitcoin.org/en/how-it-works

https://www.moneycrashers.com/bitcoin-history-how-it-works-pros-cons/

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