Category: Consultants

ConsultantsExpert WitnessMarketing

Marketing Platforms for Expert Witnesses and Consultants

Professional services firms may have all of the pieces of the puzzle, but if they are not in the right place, they are ineffective at best. For Experts and Consultants, sometimes websites rich in content and social media connections are simply not enough to build reputations and establish a market presence. This post is dedicated to professionals with all of the pieces but no real results to finish the puzzle. expert witness handshake

The fact is that expert witnesses and consultants may have a wealth of knowledge to share, but it won’t do much good if it can’t be heard above all of the social media noise out there. Increasing visibility and driving growth depends, more than anything else, on having a platform to promote your expertise. This platform must be uniquely positioned to enable the higher knowledge that experts and consultants possess to reach those to whom it can benefit most.

Fortunately, there is a solution. Experts.com is an established marketing platform specifically designed to assist professionals in building their reputation and getting results. Experts.com specializes in increasing visibility and exposure, which are paramount to survival in today’s ultra-competitive marketplace. Expert witnesses and consultants are encouraged to become members at Experts.com and market their services and expertise to thousands of users worldwide. The potential viewers are considerable, including attorneys, judges, businesses, insurance companies, the media, etc. Through Biographical Profiles, Members are encouraged to promote publications (articles, case studies, books, and more), place unlimited links to specialized website pages, and incorporate social media, thereby providing exposure to Experts.com’s followers on sites such as Facebook, Twitter, and LinkedIn.

To better target a professional’s market, Experts.com allows its Members to highlight separate profiles under the Expert Consultant Directory and /or the Expert Witness Directory, as not all Consultants act as Expert Witnesses.  Furthermore, the performance statistics for each profile, which can be viewed in real time 24/7, are tracked separately so that Members can see which profile is getting more exposure. Again, Experts.com’s goal in introducing these features is not just to increase their Members’ visibility and exposure but to do so in an effective, efficient, and economical manner.

ConsultantsExpert WitnessLitigationSearch Engine OptimizationSEO

Experts.com Launches New Website Platform


Experts.com is proud to announce the launch of its new website platform, with a sophisticated and modern new look and functionality. The changes are specifically intended to increase usability and brand awareness for the benefit of Experts.com Members.

The new website allows Members to market their expertise across multiple platforms, e.g., Expert Witness, Expert Consultant, Expert Answers, Expert Services, Expert Forum and Expert Blog. Members can now customize their Profiles to targeted markets through photos, video testimonials, publications such as articles and books and any other pertinent pages, documents or links of interest. The new site launched August 4, 2011 with the first two platforms for Expert Witnesses and Expert Consultants.

An attorney himself, Experts.com’s President and CEO, Nabil E. Zumout, Esq., strongly believes that the Expert Witness and Expert Consultant search process must be Efficient, Effective and Economical, especially in this troubled economy. “Our Members are at the top of their respective fields. Their expertise may vary in complexity and their services are often equally diverse. The new platform allows each Member to tailor his or her Profile to the intended audience, highlighting the particular expertise or service of interest to that audience and without compromising his or her marketing message.”

On the administrative side, Mr. Zumout states that, “the new platform allows for the consolidated management and tracking of Profiles, Articles, Books, etc., that are linked to each Profile. Finally, upgrading the infrastructure to the latest .NET platform will allow us to add more features, including Member Profile Pages with Unique, SEO friendly URLs. Again, we are simply better facilitating the means of communication between our Experts and those seeking their services.”

Please visit Experts.com to view our new look and functionality! Email support@experts.com with any questions or comments.

ConsultantsExpert WitnessIntellectual PropertyLitigationPatent Infringement

PATENT INFRINGEMENT – CEASE AND DESIST!

Patent infringement litigation has been on the rise since the mid 1990s due mainly to the increase in computer-age technology.  Most patent infringement cases involve one company charging another company with selling or using its product for their own economic advantage.  Many times, the Defendant in a patent litigation case has no idea he is infringing on another’s intellectual property, but ignorance is never a defense in the law.  The Defendant will still have to cease benefiting from the patented item and pay the allotted damages to the Plaintiff.   If  the infringement is proven to be willful, damages in such a case can be increased up to three times the actual amount of damage.

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Patent law is governed by Federal Law and the rules are set out by the United States Patent and Trademark Office, 35 U.S.C. 271 Infringement of patent. – Patent Laws.  To find that a patent has indeed been infringed upon, several items must be found. In an article entitled, “Understanding Patent Infringement Legal Opinions”, David V. Radack sets out the following:

  1. A copy of the allegedly infringed patent.
  2. The file wrapper or file history of the patent which includes a copy of the patent application as filed, communication from the patent examiner in charge of the application, and communication from the applicant to the patent examiner.
  3. A copy of the prior art references cited during the prosecution of the patent application.
  4. The allegedly infringing product or device itself. Preferably, a commercially sold device is best.

Once this information is analyzed, many times with the help of Patent Infringement Expert Witnesses and Consultants, an opinion summary is provided.  It is this opinion which sets forth how the parties will proceed, how  the Defendant should respond to a cease and desist order, if changes can be made to Defendant’s product which will eliminate the violation, or to negate a charge of intentional infringement.

Considering the litigation gridlock currently in the Federal Court system, it may be worth it to seek the knowledge of  a Patent Expert or Consultant concurrent with the development of a new device or product. If not then, retaining a Consultant prior to marketing the product could save an enormous amount of time and money.

Please click the link for a list of knowledgeable Intellectual Property, Patent Infringement and Trademark Expert Witnesses and Consultants.

ConsultantsExpert WitnessLitigationMedicalPharmaceutical

PHARMACEUTICAL PRODUCT LIABILITY

With the onslaught of legal drugs on the market, pharmaceutical product liability cases have become mainstream in the court system.  It boggles the mind how many possible harmful side effects there are for one medication alone.  Just listen to any commercial for depression medicine – and you’d better listen carefully.  They have to speak quickly to get them all in.

If a pharmaceutical company lists all possible harmful effects, does that relieve them from liability?  Do a certain number of people have to die or have a stroke in order for the drug to be pulled from the market?  Conversely, did the patient do something to exacerbate the problem?  Take too much of the medicine?  Not enough?  Is the pharmacy liable for miscalculating the dosage?

This is when Pharmaceutical, Pharmacology and Toxicology Experts and Consultants come into play.  The variables are so complex and many that a case cannot be thoroughly adjudicated without the scientific and practical experience that these particular Experts hold.  They use their skills to review medical and pharmacy records, evaluate drug delivery standards of care, toxicity, adverse drug events and even FDA regulations.  These Experts and Consultants are retained to determine the period of time a drug was used and a patient’s average compliance or adherence to taking a drug, among so many other things.

The bottom line is that Pharmaceutical, Pharmacology and Toxicology Experts and Consultants are essential to resolving complex medical issues involving pharmaceuticals and drugs.  That they play a major role in helping to regulate the industry, compensate the injured and defend the innocent cannot be denied.

ConsultantsExpert WitnessVocational Rehabilitation

VOCATIONAL REHABILITATION EXPERT WITNESSES & CONSULTANTS

There is a great need for Vocation Rehabilitation Expert Witnesses and Consultants in the legal field. For many cases in which an individual is injured to the point of disability, a Vocation Rehabilitation Expert can determine that individual’s employability and earning potential.  According to the Encyclopedia of Mental Illnesses, the definition of Vocational Rehabilitation is:

“A set of services offered to an individual with mental or physical disabilities.  These services are designed to enable participants to attain skills, resources, attitudes and expectations needed to compete in the interview process, get a job, and keep a job…”

For example, a Plaintiff whose leg was crushed by a tractor may no longer be able to do manual labor.  If his only option is a desk job and he has no education beyond high school, what are his possible options and how much can he expect to earn?  This question is best answered by the Vocational Rehabilitation Consultant.

Vocational Rehabilitation Experts have many specialized areas of expertise, such as Economics, Life Care Planning and Psychology to name a few.  A background in economics is essential in order to calculate Earning Capacity and Worklife Expectancy.  For those with catastrophic injuries who can no longer care for themselves, a vocational consultant with Life Care Planning skills is necessary to assess the situation and develop a cost-effective plan for the family.  In most cases, the trauma involved with life-changing injuries requires a Psychologist with Vocational expertise to aid with the pain and stress of living a life with disabilities.

Vocational Rehabilitation Experts and Consultants serve the greater good by not only helping to put those who have been injured back to work but by guiding them through hardships no one should have to suffer.

Please click the link for a list of highly knowledgeable Vocational Rehabilitation Experts and Consultants.

ConsultantsCrisis ManagementExpert WitnessUncategorized

CRISIS MANAGEMENT EXPERT WITNESSES & CONSULTANTS

In the wake of 9/11, Hurricane Katrina and other national crises like the Virginia Tech and Columbine shootings, it is imperative that we have a cache of individuals and companies at hand to respond to and manage such devastating events. Even more important is that these Experts and Consultants are available to prepare and train prior to any emergency.
Disaster Planning and Threat Analysis are not only critical to the safety of our nation’s institutions but anywhere that crowds tend to gather, such as Times Square in New York City or Union Square in San Francisco. Crisis Management Experts and Consultants use their experience and expertise to assess vulnerabilities and train for potential disasters at our schools, universities, high-risk workplace environments and hospitals. Keeping us safe is their number one priority.
Their areas of expertise can range from Disaster Planning, Hostage Negotiation, Suicide Attempts and Employment Screenings to Epidemiology, Food-Borne Vulnerabilities, Business Continuity and Terrorism. As with all those who protect the citizens of this country, Crisis Management Experts must be acknowledged for their contributions. It is with gratitude that we feature them here today.

Crisis Management Experts and Consultants

ConsultantsCredit DamageExpert WitnessLitigationTestimony

CREDIT DAMAGE EXPERT WITNESSES – COMPENSABLE DAMAGES

It used to be that credit damage was not a compensable injury.  The victims of identity theft or fraud could not recover financially for any damage that was not a tangible good or service.  Thanks to the relatively new procedure of Credit Damage Measurement (CDM) and the expertise of many Credit Damage Experts, getting compensated for intangible losses is now possible.

In an article titled, “Credit Damage: Getting Compensated for Your Loss,” Credit Damage Expert, Georg Finder writes that, “ The impact of a bad credit rating is much more significant than most people think. Consider what poorly rated consumers face when they want to lease or buy vehicles, obtain credit cards, buy or lease or refinance their residence. In most cases, it’s an easy decision for the creditor: the credit application is simply turned down or the borrower is charged a much higher down payment – maybe thousands of dollars more with monthly payments that are typically several hundred dollars more.”

Tom Key, a civil litigator practicing in Tustin, CA is also mentioned in Finder’s article.  He explains that the CDM can help by measuring the actual out-of-pocket dollars reasonably expected from loss of creditworthiness, which includes higher down payments, higher points and costs on loans, higher interest rates, higher monthly payments, or outright denial of credit.  In addition, Keys says that the CDM method also calculates the rates, costs and other terms applicable to the resulting credit rating by lenders and projects the results over the relevant number of years for the types of loans the client is likely to seek.

For those who have suffered from identity theft or fraud that has left them with little or no credit, all is not lost.  With the help of a good Credit Damage Expert, civil litigator and the CDM procedure, recovery is not only possible, but likely.

Read Experts.com Member, Georg Finder’s, complete article.

ConsultantsExpert WitnessiPhone App

Experts.com iPhone Application

The FIRST of its kind for the iPhone, the Experts.com Application provides Users worldwide an Efficient, Effective and Economical way to find and retain the most knowledgeable Experts and Consultants for litigation, business consultations, new business development, research projects, breaking news and other projects.

Customer Ratings

Current Version: ★ ★ ★ ★ ★ 114 Ratings
All Versions: ★ ★ ★ ★ ★ 143 Ratings

FEATURES:Experts.com iPhone

The App lets you:

  • BROWSE by Category of Expertise the qualifications and contact information of the Experts listed in each Category. There are over 1,265 Categories of Expertise, ranging from Accident Investigation & Reconstruction to Zoology.
  • FIND the right Expert by searching Keywords, Name, Company, Address, State, or Country. The Search Function is dynamic and robust. You can use one Search Field or a combination of Search Fields. Using Search Filters, you can broaden or narrow the search using: All Words – Any Word – Exactly.
  • MANAGE Referrals \ Requests For Experts using the SynapsUs Management System. You can (1) track each Request For Experts separately, (2) review the Experts matched to that Request, (3) view the contact information for the User initiating the Request For Expert, (4) communicate back and forth with one or multiple Experts, and (5) log each communication.
  • PERSONAL search assistance. Let Experts.com do all the work. Fill out the Request For Experts Form or Request For Information, or simply email us or call us, and our staff will Complete the search for you.
  • APPLY for Membership. If you are not already a Registered Member, you can begin the process by submitting a Membership Application.
  • REGISTER as a User. The User Account will be established once the User Application is submitted.

Download The Application At your iPhone App Store:

App Store Keywords: Experts.com \ Experts \ Experts and Consultants

AdvertisingConsultantsExpert WitnessMarketing

Expert Witness & Consultant: To Advertise or Not to Advertise?

At the risk of sounding self-serving, we do believe that the following information should be shared with Expert Witnesses and Consultants for their benefit as well.

The age-old argument of whether it is best to advertise in lean or lucrative times has definitely been put to the test these last few years.  Those who understand the marketing industry would tell you that there should always be money in the budget for advertising.

Some Expert Witnesses and Consultants claim that they have so much business that they don’t need to advertise.  To this, great caution is advised – unless, of course, they have the all-knowing crystal ball.  As we already know, business is never static.  The engagements that one may be working on now will come to an end and there is no guarantee that the same profitability or source of income will return.  Confucius was not a lobbyist for the advertising industry, but in his timeless wisdom, he did profess that it was necessary to, “Dig the well before you thirst.”

The same holds true for the lean years.  Yes, budgets will be tighter and reasonably so.  It has been said, however, that if you are not advertising your business, you’ll be advertising that you’re out of business.  The Experts who spend a little to get their names out there have a better chance of making more during hard times.

Internet Marketing:   In his book, The New Rules of Marketing and PR, David Meerman Scott says that, “…Web marketing is about delivering useful content at just the precise moment that a buyer needs it.”  He goes on to say that advertising content must be built specifically for niche audiences, in this case, attorneys, the media, businesses or anyone in need of higher knowledge.  Expert Witness Directories target this specific niche.

Which Expert Witness Directories to Choose:  There are many different Expert Witness Directories out there.  Where to spend marketing dollars is a tough decision. Here are a few things to consider:

  • The Directory Should Be “Free” To The User
  • The User Should Not Have To “Sign In'” To Use The Directory Services
  • The Directory Should Be User Friendly
  • The Expert And Consultant Profiles And Contact Information (and possibly CVs) Should Be Visible To The User
  • The Directory Should Advertise In Legal & Business Venues
  • The Directory Should Not Broker Your Engagement Or Take A Referral Fee*

As it is part of growing and sustaining your business, advertising should be taken seriously and done professionally.  If done properly, it can be an affordable and effective way to help protect against hard times and maintain profitability in good times.

*It is our opinion that Expert Witnesses and Consultants should have direct contact with the client and control over the negotiation of their fees and services.  Fee mark-ups cost law firms more for Expert Witness Services, and, in this troubled economy, they are less likely to pay unnecessary fees.  Experts and Consultants end up pricing themselves out of the market with the mark-ups that brokers impose upon them.  Experts.com DOES NOT broker or mark-up the fees of its Expert Witnesses and Consultants.

ConsultantsExpert Witness

Expert Witness or Expert Consultant?

What is the difference between an Expert Witness and an Expert Consultant?  Not much, really.  The former avails himself to the legal system and is willing to go on record in a court of law. The latter, though he may offer his particular knowledge in this arena, does not testify and is not subject to the more stringent laws of Evidence that are imposed upon Expert Witnesses.

Merriam-Webster defines a Consultant as, “one who gives professional advise or services: expert.” A Consultant must have a special kind of expertise that can be transferred in a relatively short time. For the purposes of a law suit, the Consultant is usually retained early in a case to determine if there is cause of action or a need for an Expert Witness.  The Consultant’s greatest value is that his work is not subject to discovery. For this reason, many attorneys retain both a Consultant and an Expert Witness.  They must, however, be isolated from each other so the Consultant’s advice is not compromised.  A Consultant’s litigation support can be invaluable and worth the cost.  He can aid in preparing complaints, note defenses to a cause of action, and help with deposing the opposition’s Expert Witness.

No matter what the field of special knowledge, it has been said that Consultants should spend three days a week on average doing actual consulting, one day a week on marketing, and one day acquiring new knowledge, so that they continue to update the value that they provide.  Should Consultants market in the same venues that Expert Witnesses do? Absolutely. Since attorneys, businesses, the media etc. are savvy and know that they must do their due diligence, they mainly search for higher knowledge in Expert Witness Directories.  This is the same place that Consultants should be found.  If categorized and published properly, a Consultant’s Listing on an Expert Witness Directory can be an instrumental part of any online marketing budget.  Examples of Consultant Listings.

In closing, perhaps the title of this blog should have been, “Expert Witness AND Expert Consultant,” as there is definitely a place for both in the law.